When it comes to marketing, testing, measurement, learning and refining is key, according to my guests from two thoroughly different businesses and industries. James and Paul run Food Circle Supermarket, an ecommerce business. Rob is a cartoonist and illustrator.
Emma Jones, SME Crown Representative and Peter Byrom, audiologist – new podcast
September 25, 2018 by
Emma Jones, Enterprise Nation founder and SME Crown Representative on winning government contracts, writing business books and who inspired her and Peter Byrom on managing hearing loss, undertaking education, and developing his audiology practice.
Boring Bobby Verybiglongwords and 8 tips for better communication
August 29, 2018 by
Plenty of business authors suffer from clever-itis.
Many business leaders and social entrepreneurs do too.
How a perspective change can be crucial for progress
April 10, 2018 by Leave a Comment
Sometimes a perspective change what it takes to make upward progress – in business, and in climbing, as I found after falling off a rock face on Sunday.
Marketing: don’t be like the KLF; do measure the right metrics
January 5, 2018 by Leave a Comment
Remember the KLF? Rock stars, artists, provocateurs: 23 years ago they burned a million quid in a field. That really upset quite a lot of folk. But it’s what lots of business owners and social entrepreneurs are doing all the time. Last autumn I was dismayed but not surprised to read research showing that almost […]
Accountant with heart and soul PLUS Dom the Pack Leader – new radio show interviews
November 17, 2017 by Leave a Comment
Interview with dog trainer and pet business coach, Dom Hodgson, and (in the words of a listener) an accountant with heart and soul, Steve Knowles.
Can rogue agency bring PR industry into disrepute?
September 5, 2017 by Leave a Comment
A high-profile rogue PR agency reminds me that many folk have a jaundiced view of PR and communications – and you can’t necessarily blame them.
But good and ethical PR (and marketing) is most definitely not about telling lies, spinning facts, or creating hyperbole around mediocre products and services.
Put the kettle on: what makes a tea business tick?
August 14, 2017 by 2 Comments
Interview with tea-preneurs Ted Ki Tae Kim and James Home of Diversitea Box, a tea subscription business with loyal, repeat customers in the UK, USA and beyond.
Business lessons from professional musician and a crucial diary date
July 22, 2017 by Leave a Comment
New radio show podcast: interview with acclaimed professional classical guitarist, Alison Smith, with great lessons for anyone who is self-employed. Plus Tom and Sam from Sheffield Chamber and some business, co-op and social enterprise updates.
Shoot your story arrow with stoic author
July 12, 2017 by Leave a Comment
A “grand tour of marketing” with stoic northern grump Rob Drummond, in a comprehensive radio interview. Rob covers storytelling, building trust, marketing automation tools and much more in this podcast, first broadcast in my Sheffield Live radio programme.
