Marketing: don’t be like the KLF; do measure the right metrics

Remember the KLF? Rock stars, artists, provocateurs: 23 years ago they burned a million quid in a field. That really upset quite a lot of folk. But it’s what lots of business owners and social entrepreneurs are doing all the time. Last autumn I was dismayed but not surprised to read research showing that almost […]

Interview: the key questions to ask when specifying your website

Interview with Ant Clifford of Creative Stream, covering how to come up with a powerful and specific brief to ensure your website design and build agency delivers a site that does what you need it to do, and generates a return on your investment.

Commissioning: ask for RHITA!

Who’s RHITA? You may well ask. You’re on a website built by Jamie, after all. And the only middle name I’m aware of having is Stuart. RHITA isn’t my name – it’s an acronym for a set of attributes I try to live by in my professional (and personal) life. Reliability. Honesty. Integrity. Tenacity. Attitude. […]