It’s easy to think that if you’ve done something noteworthy, journalists will write about you. But you need to remember something crucial: can you make their lives easier? Are you giving them information that is relevant? And, if you are pitching them to cover you, are you ready to respond rapidly to any queries they have?
Archives for July 2017
Business lessons from professional musician and a crucial diary date
July 22, 2017 by Leave a Comment
New radio show podcast: interview with acclaimed professional classical guitarist, Alison Smith, with great lessons for anyone who is self-employed. Plus Tom and Sam from Sheffield Chamber and some business, co-op and social enterprise updates.
Women hit their crowdfunding targets more than men – across sectors and the world
July 13, 2017 by Leave a Comment
Yesterday The Crowdfunding Center and PwC published the new joint report, Women Unbound: Unleashing female entrepreneurial potential, which explores the experience of women in achieving finance raising success through seed crowdfunding compared with more traditional finance raising routes. I was one of the two lead authors of the report.
Shoot your story arrow with stoic author
July 12, 2017 by Leave a Comment
A “grand tour of marketing” with stoic northern grump Rob Drummond, in a comprehensive radio interview. Rob covers storytelling, building trust, marketing automation tools and much more in this podcast, first broadcast in my Sheffield Live radio programme.
Don’t headbutt time; do get a bra that fits – new interviews
July 2, 2017 by Leave a Comment
Advice for social entrepreneurs from Pam Warhurst, founder of Incredible Edible: “don’t headbutt time.” And an interview with Lucy May Lingerie founders, Natalie Mosley and Paula Walsh, and with Plot44 Chair, Mark Ramsell. New radio show podcast.
