New interview: impact investing, NEX Exchange and the Social Stock Exchange; and “rescuing capitalism as a force for good.” Lynne Brooke explains.
Archives for January 2018
Interview: a bike you can ride if you like – Ofo Sheffield’s Adam Rose
January 12, 2018 by Leave a Comment
…it’s got a basket, a bell that rings, and lots of things (like yellow paint!) to make it look good. One borrowed bicycle featured in the Pink Floyd track Bike, but hundreds are now available in Sheffield after dockless bike sharing scheme Ofo launched this week. Adam Rose, Ofo’s operations manager for Sheffield, joined me […]
Marketing: don’t be like the KLF; do measure the right metrics
January 5, 2018 by Leave a Comment
Remember the KLF? Rock stars, artists, provocateurs: 23 years ago they burned a million quid in a field. That really upset quite a lot of folk. But it’s what lots of business owners and social entrepreneurs are doing all the time. Last autumn I was dismayed but not surprised to read research showing that almost […]
