SEO: a dark art? Interview with online marketing expert

Johnny Pawlik in Sheffield Live radio studio

Johnny Pawlik of Mantra Media, interviewed on my Business Live radio programme on Sheffield Live

Search Engine Optimisation, or SEO: what is it, why’s it important for businesses and social enterprise, and how do you cut through all the jargon and implement it?

My guest on today’s Business Live radio programme, on Sheffield Live 93.2FM and online, was digital marketing expert Johnny Pawlik of Mantra Media.

Johnny gave an accessible, but expert insight into SEO and online marketing generally, as well as a fascinating description of his own career history which has included working as a professional musician, finding himself on a fashion catwalk and acting in a Hollywood film, and working in digital for large corporates before setting up his own business.

After Johnny’s interview the show included two interviews recorded during my recent trip to Malaysia, with Nisha Firdaus of Ecocentric Transitions and Manju Appathurai of Fur Kids Farm, social enterprises in Kuala Lumpur.

You can listen to the podcast of the whole show here.

Or listen to the individual interviews:

SEO, online and digital marketing expert Johnny Pawlik:


Nisha Firdaus of Ecocentric Transitions:


Manju Appathurai of Fur Kids Farm:

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