Interviews: protecting your business against financial risks and direct marketing

Two knowledgeble guests on today’s Business Live radio programme on Sheffield Live: Amy Goodson and Darren Stepsky.

Amy, the founder of Leo Wealth Management, left behind her corporate life of 12 years to follow her lifelong ambition of running her own business. She discussed the experience of taking the plunge to setup her business, and shared her advice on communications, customer service, networking and taking the initiative. Amy also offered advice about how business owners can plan ahead to protect themselves and their businesses from financial risks.

Darren is the MD and founder of Bonsai Media Ltd and a director of, a company that started by specialising in direct mail of postcards but are now also providing the same service for letters in envelopes. I asked Darren whether, in this era of online marketing, there’s still a place for direct mail and how businesses and social enterprises can best use direct mail and generate a return on their investment.

Today’s show also featured business and social enterprise news. You can listen to the podcast of the programme via the Sheffield Live website, here (opens in new window).

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