Approved Food’s Dan: Dragons’ Den, Sheffield Live and Virgin ‘Pitch to Rich’

Today’s guest on my Business Live radio programme was Dan Cluderay, founder of Sheffield-based Approved Food which is now the UK’s largest online-only discount retailer.

Dan is urging people to vote for Approved Food after submitting a “Pitch to Rich” entry that could see the business receive a funding boost from Virgin boss Richard Branson.