Approved Food’s Dan: Dragons’ Den, Sheffield Live and Virgin ‘Pitch to Rich’

Dan Cluderay in the Sheffield Live radio studio

Dan Cluderay in the Sheffield Live radio studio

Today’s guest on my Business Live radio programme was Dan Cluderay, founder of Sheffield-based Approved Food. Dan has appeared on TV’s Dragons’ Den in 2014, was on Loose Women recently too, and Approved Food is now the UK’s largest online-only discount retailer. In 2014 the business shipped around 9 million items to tens of thousands of customers.

Launched in 2008, Approved Food has been built on a foundation of what former market trader Dan described as “good old northern values.”

Dan is urging people to vote for Approved Food after submitting a “Pitch to Rich” entry that could see the business receive a funding boost from Virgin boss Richard Branson. During the 25 minute interview Dan discussed the history of Approved Food, challenges faced, and gave his tips for other people in business.

Listen to the interview with Dan:


(The above clip is just the interview with Dan. You can listen to the podcast of the complete show including business and social enterprise news, 2 other interviews and music, on the Sheffield Live website until the end of May 2015).

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