Football and Business with Paul Reeves, Sheffield United Football Club

What a week to discuss the business of football with SUFC’s Head of Commercial, Paul Reeves.

Paul is well known for his dealmaking skills and commercial nous. He explains how he came to join the club in 2014 after working for the city’s Chamber of Commerce, and the first big sponsorship deal he scored.

We discuss:

  • how the club worked with its partners this year, adapting commercial opportunities because of lockdown,
  • how elevation to the Premiere League and changing fortunes on the pitch affect its business partnerships,
  • its Academy, its super-successful Women’s team, and its community foundation,

And of course we address what happened this week when six other Premiere League clubs were widely accused of greed as they tried and seemingly failed to breakaway to a new European Super League.

Plus Paul gives his advice about developing commercial relationships and partnerships, and names some of the mentors and business inspirations in his own career so far.

Also in this episode (number 334): events, a campaign and more.