Communications

I can help you to tell your story, engage your customers, and secure media coverage for you.

An effective communication strategy doesn’t just build awareness of your brand, it is part of your brand, and it supports all of your strategic goals. From partnership building, to stakeholder engagement, to winning contracts or sales, your communication activity might encompass:

• PR and media coverage (I’ve secured and written articles for clients in national media such as The Sunday Times, The Financial Times, The Observer, The Guardian, The Daily Telegraph, Management Today, The Drum, numerous trade titles, numerous regional titles. I’ve run a magazine, and present a radio show, so I understand the most effective ways to contact journalists. And I’ve secured radio and TV coverage on BBC and ITV national and regional programmes. Want journalists to cover you, and their audience to understand you? I can help.)

• Events (I’ve organised, programmed, chaired and spoken at numerous national conferences and local events – if you need an exciting and effective event, get in touch).

• Social media (I’ve grown twitter and facebook followers by a factor of 10 for some clients and implemented social strategies that have significantly driven traffic to their site, generated bookings for events, and boosted their profiles. I can help you to manage your social strategy or give you coaching and training.)

• Customer / stakeholder newsletters (the Insight newsletter of replicable best practice and policy analysis, which I wrote and edited for Towns Alive, was the number one benefit of membership, according to their members – if you want to deliver great newsletters that people will read and act on, please contact me.)

• ‘owned’, ‘bought’, and ‘earned’ media. Yes – they’re buzzwords. But you need consistency across your communications activity. I’ll ensure that your communications strategy integrates with your marketing plan (and can help you with that too, if you need me to.)

So, let’s communicate! Get in touch to discuss your particular goals and I’ll offer you a straightforward, honest appraisal of whether I think I can help you and my availability.

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