A high-profile rogue PR agency reminds me that many folk have a jaundiced view of PR and communications – and you can’t necessarily blame them.
But good and ethical PR (and marketing) is most definitely not about telling lies, spinning facts, or creating hyperbole around mediocre products and services.
Can rogue agency bring PR industry into disrepute?
September 5, 2017 by Leave a Comment
Put the kettle on: what makes a tea business tick?
August 14, 2017 by 2 Comments
Interview with tea-preneurs Ted Ki Tae Kim and James Home of Diversitea Box, a tea subscription business with loyal, repeat customers in the UK, USA and beyond.
Business lessons from professional musician and a crucial diary date
July 22, 2017 by Leave a Comment
New radio show podcast: interview with acclaimed professional classical guitarist, Alison Smith, with great lessons for anyone who is self-employed. Plus Tom and Sam from Sheffield Chamber and some business, co-op and social enterprise updates.
Shoot your story arrow with stoic author
July 12, 2017 by Leave a Comment
A “grand tour of marketing” with stoic northern grump Rob Drummond, in a comprehensive radio interview. Rob covers storytelling, building trust, marketing automation tools and much more in this podcast, first broadcast in my Sheffield Live radio programme.
Don’t headbutt time; do get a bra that fits – new interviews
July 2, 2017 by Leave a Comment
Advice for social entrepreneurs from Pam Warhurst, founder of Incredible Edible: “don’t headbutt time.” And an interview with Lucy May Lingerie founders, Natalie Mosley and Paula Walsh, and with Plot44 Chair, Mark Ramsell. New radio show podcast.
Lessons from the naughty cheese smuggler
May 21, 2017 by Leave a Comment
What will make a cynical journalist excited enough about you that they’d smuggle your product across the world?
How stories paid for terrifying trousers and patchouli candles
March 21, 2017 by Leave a Comment
Stories can be memorable. And they are persuasive. What makes them so invaluable for effective communication and how can they help your messages to achieve exponential impact?
Vicky Fraser wants to turn you into a business superhero
March 19, 2017 by Leave a Comment
Running your own business? Always make sure your clients are happy? Great. But if those clients aren’t making you happy, don’t respect you or pay you on time (or want to pay you in fish and chips!) then you don’t really have a business, you have a pretty miserable job. And many freelancers and small […]
£25k investment for Research Retold
February 10, 2017 by Leave a Comment
Through Keep Your Fork Ltd, I’ve been supporting Research Retold, a business which turns complicated research documents into easily-digestible summaries – helping researchers to more effectively communicate their findings. So I’m delighted that Mihaela Gruia, Research Retold’s founder, was the winner in a competition to receive a £25k equity investment from UK Steel Enterprise through […]
Small Business Saturday and The Dress Circle – radio interview
December 2, 2016 by Leave a Comment
Today’s Business Live radio features Maria Terry, co-owner of The Dress Circle in Sheffield. We discuss Small Business Saturday, footfall, marketing and more. Plus news of opportunities through Westfield Health and Nesta; HMRC webinars; and more
