How to prepare for a radio interview and why it can propel your business [radio and podcast interview tips 1]

What you need to prepare and how to practice in order to give a fantastic radio (or podcast) interview

Why give radio or podcast interviews about your business? And how can you prepare most effectively so you will give a fantastic interview?

Many hugely accomplished business leaders and social entrepreneurs are nervous about doing radio interviews.

But there are five powerful reasons why giving a radio interview can help propel you closer to your business goals, which we cover in this episode of my radio programme.

And I run through the essentials about how to prepare for radio (or podcast) interviews.

Follow these tips and you’ll be more confident when you are interviewed, whether live in a studio, over the phone or pre-recorded. You’ll sound friendly, authoritative and approachable. And you’ll be able to make clear, interesting and memorable points.

In this episode (scroll down for the podcast):

  • 0 – introduction
  • 2:30 two business leaders on the benefits of giving radio interviews
  • 5:55 why radio presenters don’t (usually) want you to be uncomfortable
  • 7:15 five compelling reasons to seek the opportunity to give radio interviews
  • 11:01 how to put yourself forward to be a guest on my radio show
  • 12:24 essential preparation: practical tips on what you must think about before you give any interview – and how to practice to make your interview a huge success
  • 19:30 dealing with umms, ahhhs and other verbal tics
  • 22:25 coping with nervousness and anxiety
  • 24:40 do you need notes or a script?
  • 25:28 how to make any statistics and data you mention memorable and relatable
  • 31:45 what to do to promote your radio or podcast appearance in advance
  • 34:02 wrapping up and a tale of a BBC radio interview I gave with an angry cat attached to my leg

Here’s the podcast. Click the large arrow to play, or hover over the media player and click on the icon on the bottom right corner to download it.

You can also access it in Apple Podcasts, Stitcher, Google Podcasts, numerous other podcast apps or Spotify.

What Next:

  • This is the first in a series of episodes about how to give fantastic radio and podcast interviews. Subscribe to the podcast to ensure you don’t miss the next one.
  • The Business Live radio show is broadcast every Friday on Sheffield Live radio and available as a podcast in Apple Podcasts here.
  • Sheffield Live’s website is here.
  • Enjoyed the show? Please leave a review or rating on Apple Podcasts or your podcast app of choice.

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