Marketing: don’t be like the KLF; do measure the right metrics

Remember the KLF? Rock stars, artists, provocateurs: 23 years ago they burned a million quid in a field. That really upset quite a lot of folk. But it’s what lots of business owners and social entrepreneurs are doing all the time. Last autumn I was dismayed but not surprised to read research showing that almost […]

Accountant with heart and soul PLUS Dom the Pack Leader – new radio show interviews

Interview with dog trainer and pet business coach, Dom Hodgson, and (in the words of a listener) an accountant with heart and soul, Steve Knowles.

Don’t headbutt time; do get a bra that fits – new interviews

Advice for social entrepreneurs from Pam Warhurst, founder of Incredible Edible: “don’t headbutt time.” And an interview with Lucy May Lingerie founders, Natalie Mosley and Paula Walsh, and with Plot44 Chair, Mark Ramsell. New radio show podcast.

Vicky Fraser wants to turn you into a business superhero

Running your own business? Always make sure your clients are happy? Great. But if those clients aren’t making you happy, don’t respect you or pay you on time (or want to pay you in fish and chips!) then you don’t really have a business, you have a pretty miserable job. And many freelancers and small […]

£25k investment for Research Retold

Through Keep Your Fork Ltd, I’ve been supporting Research Retold, a business which turns complicated research documents into easily-digestible summaries – helping researchers to more effectively communicate their findings. So I’m delighted that Mihaela Gruia, Research Retold’s founder, was the winner in a competition to receive a £25k equity investment from UK Steel Enterprise through […]

Boutique hotel goes from launch to national acclaim in under 2 years

Many of us have experienced the all-consuming nature of launching a business. Now imagine your launch also involved project managing all aspects of a complex building refurbishment, on top of creating a brand, recruiting an operational team, marketing to your first customers and growing a customer base and a reputation. The latest episode of my […]

Ruth Lucas of Rovernighter interviewed

An in-depth live interview with Ruth Lucas of Rovernighter. Ruth discussed product development, design iteration, access to the market, funding, intellectual property, marketing, and sources of advice and support for entrepreneurs. In January Rovernighter was selected as the Virgin StartUp of the Week, and at the end of March the business was named by Theo Paphitis as a Small Business Sunday #SBS Award recipient.

Marketing & social enterprise: Gra Group and British Council

This week’s Business Live radio show featured interviews with Dr. Mairi Mackay, Global Head of Social Enterprise at The British Council; and Tim Hart, principal of marketing agency with a difference, the Gra Group.

Meet me at StartUp 2015: UK’s largest StartUp show

        StartUp 2015 is a free event for early stage entrepreneurs, described by organisers as “the UK’s largest StartUp show of the new year.” I’m looking forward to attending, on Saturday 17th January; I am one of a number of advisers offering drop-in sessions and start-up workshops. The organisers have put together […]

Professional advice taster offer for Sheffield businesses

Sheffield business advisers – including me – are coming together next week (on Tuesday 18th November) to offer a free ‘taster day’ to local small firms. The drop-in session will demonstrate the benefits of getting professional business advice, explain how small businesses can benefit from the Government’s Growth Voucher programme, and show attendees how to […]