How to use politicians to get what you want: new interview

Harnessing support from a politician can help you to fight injustices, assert your consumer rights even when big businesses want to ignore you, generate publicity for your community project, and open doors you’ve previously had closed in your face.
But how do you get politicians on your side? Scott Colvin can tell you in this new radio show podcast. The programme also features Kurtis Wright of Sheffield Community Technologies (and Loci Pay).

Interview: the key questions to ask when specifying your website

Interview with Ant Clifford of Creative Stream, covering how to come up with a powerful and specific brief to ensure your website design and build agency delivers a site that does what you need it to do, and generates a return on your investment.

Could this business support more people – by killing fish?

Does commercial success need to come at the expense of social and environmental impact? And are some impacts more important than others?

Can rogue agency bring PR industry into disrepute?

A high-profile rogue PR agency reminds me that many folk have a jaundiced view of PR and communications – and you can’t necessarily blame them.
But good and ethical PR (and marketing) is most definitely not about telling lies, spinning facts, or creating hyperbole around mediocre products and services.

Future scanning: wi-fi, communications, tech, and media disruptions

New radio show podcast: an update about some of the enormous changes taking place in journalism and the media right now, and an interview with wi-fi and tech expert (and bestselling author) Neil Reid.

Lackadaisical pitchers make ink-slingers livid

It’s easy to think that if you’ve done something noteworthy, journalists will write about you. But you need to remember something crucial: can you make their lives easier? Are you giving them information that is relevant? And, if you are pitching them to cover you, are you ready to respond rapidly to any queries they have?

Women hit their crowdfunding targets more than men – across sectors and the world

Yesterday The Crowdfunding Center and PwC published the new joint report, Women Unbound: Unleashing female entrepreneurial potential, which explores the experience of women in achieving finance raising success through seed crowdfunding compared with more traditional finance raising routes. I was one of the two lead authors of the report.

Shoot your story arrow with stoic author

A “grand tour of marketing” with stoic northern grump Rob Drummond, in a comprehensive radio interview. Rob covers storytelling, building trust, marketing automation tools and much more in this podcast, first broadcast in my Sheffield Live radio programme.

Interviews: business resilience despite uncertainty plus an award-winning charity

Ensure your business is protected, as far as possible, from the impact of uncertainty and learn from an accountant who has survived and thrived through five recessions (and helps his clients to do the same). Plus an award-winning charity has some great advice about how to engage and empower volunteers.

Predictions of business limbo: as robust as a reading of the rennet?

When the UK election exit polls were published on Thursday evening, I knew we were in for a long night. Many pollsters, pundits and media commentators had predicted a somewhat different result. Perhaps they would have been better using the ancient art of tyromancy to foretell the outcome. Tyromancy, in case for some reason you’re […]